This interactive, 8-unit course provides a comprehensive foundation in social media marketing, equipping learners with the strategic insight and practical tools needed to thrive in a rapidly evolving digital landscape. Blending core marketing principles with platform-specific tactics, the course guides learners through the entire process of creating, executing, and evaluating social media marketing plans that drive engagement, build brand identity, and support measurable business outcomes.
Learners will begin by exploring the evolution of social media and its critical role in modern marketing. From there, they will learn how to develop customer personas, analyze competitors, and choose the right platforms to reach specific audiences. Emphasis is placed on crafting compelling content, using tools for scheduling and analytics, and aligning messaging with the customer journey. As the course progresses, learners will apply what they’ve learned to monitor performance using data-driven insights and collaborate on a capstone project to build a full social media marketing strategy.
Whether you’re an aspiring marketer, entrepreneur, or business student, this course offers a real-world, hands-on approach that prepares you to confidently lead and innovate in the social media space.
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